Create your Own Tribe!
Today’s post is just the starting point for gaining followers/subscribers. Over the next few months, I will be discussing how to gain followers, the best platforms for communicating and what/when and how to engage your audience.
Let’s start with “do you have your own personal art tribe”? Do you know who is in your tribe? Who do you want to be in your tribe? What is your goal for your tribe? It’s not just about collecting emails, it’s about what you want to communicate to your audience. So let’s dive in.
15 Minute Challenge
1. Do you currently have a mailing list? Is it post-notes or do you use a email marketing service?
If not, please go sign up for MailChimp (it’s free up to 2000 subscribers). Then install a subscribe button on your website and Facebook page. Don’t know how, MailChimp has lots of tutorials and guides available. Don’t say, I don’t know how…learn how. I’m not a computer code writing artist…I just took the time to learn and gained the knowledge. It’s your art business. This will be more than a 15 Minute Challenge if you don’t currently have an email marketing service but it’s a necessity if you want to gain followers.
2. Answer the following questions.
- Do you want to just share your work with friends and peers?
- Do you want to sell your work?
- Do you want to be in galleries?
- Do you want to teach?
- Do you other art related goals?
3. Answer the following questions.
- Do you paint primarily one subject? i.e. portraits
- Would you describe yourself as a realist, impressionist, abstract or expressionist painter? Or how would you describe your art?
- Do you do both plein air or studio work? More or one than another?
- Do you consider yourself a hobbyist or do you consider yourself a professional (or working toward) becoming a professional artist?
- How do you sell your work? Through your website and/or galleries?
3. Who should be in your tribe? That comes from your previous answers in Question 2 & 3. If you are just interested in sharing your art but not selling, then email marketing probably isn’t worth your time. Just use social media. However, if you want to sell your art, then who should you target? Think who would be the most interested in purchasing your art. If you paint fly fisherman, then your audience should probably include fly fisherman (we’ll talk later about how to get in front of a specific audience). Each response has a different solution but you have to understand where you want go as an artist before you begin the journey.
3. Think about social media. Do you know who your followers are? Are they primarily other artists? If you don’t know, go look at your FB and Instagram followers. How can you communicate effectively if you don’t even know who you are talking to?
4. Last but not least, begin to think like a potential collector or student (if you teach). We are all consumers in other aspects of our lives, we need to learn to apply it to our followers as well. As they say, walk a mile in their shoes.
Keep your answers to this week’s challenge, you will need them as we dive more into how to gain more subscribers.
Check our monthly Art Muse Contest. Great cash prizes, opportunities for gallery representation and exhibition plus other cool prizes.